Sales -is it a Nightmare? -Part-1-Need for a Sales Manual

Sales -is it a Nightmare? -Part-1-Need for a Sales Manual

Sales are the Nerve centre of business which enables the organization to meet its day-to-day financial needs as well as long-term expansion goals.

The above statement is known to every businessman, but only a few businesses have mastered the art of selling and the rest are running behind solutions.

Are sales such a difficult function or is it a lack of knowledge about selling? We leave it to the reader to answer the question. We have been working with many companies on improving their sales as well as studying successful companies in various sectors, we found out that there is no one solution which fits all and there are many factors to be considered in developing the sales function.

The objective of penning down this article is to help you relate, reflect, and realise what you should do as a businessman in establishing an effective sales function. In this first article let us focus on

· What is Sales Manual?

· Why Sales Manual?

· What are the components of an effective sales Manual?

What is Sales Manual?

Sales Manual is a complete guide to running an effective sales department which helps the salesman to convert a prospect into a customer by following the policies and procedures defined by the organisation?

Why Sales Manual?

Sales Manual helps the organisation in achieving uniformity in sales and ensures the salesperson becomes a sales professional.

What are the components of a Sales Manual?

There are many components in the Sales Manual, however, the best method of arriving at The list of components is based on the organisation vision, mission, goals, and values.

M.L. Narendra Kumar

Sales -is it a Nightmare? -Part-2-Need for a Sales Process (narenthemotivator.blogspot.com)

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