Less than a Minute Life Lesson-2410 Promotion and Character

The Modes of Persuasion

The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, logos, and the less-used Kairos & telos
The above model has been used by Advertisement agencies to grab the attention of the viewers and finally bring them to the purchase desk or use the cart in shopping sites.
If we carefully examine the model, it has a sound application in running an effective training program too.
Part-1-Ethos
Application of the model in training program
Ethos- Trainer Introduction
There are organization where trainer and his credibility are introduced, but there are occasions where trainer does a self-intro and starts the program.
In such occasions, we can request the client to handover a copy our profile to the participants along with course material. This will help the participants to know more about the trainer
It is always better to be introduced by a senior manager who has say in the system, this will not only build credibility for the trainer, it will also establish the credibility for the people who are responsible for identifying the training needs and developing the same
 Remember, it is not only what is told that matters, who tells it also matters

Boost is the secret of my energy

M.L. Narendra Kumar