Power and Its Impact on Negotiation Think negotiation is just about price? Think again. At its heart, negotiation is a dance of power—and both the buyer and the seller have it. Power, in this context, is simply each side’s perception of their own strength or weakness compared to the other. And that perception can make or break your ability to achieve your goals. So where does this power come from? Researchers have identified eight key sources. Let’s explore each one—with a little help from Chennai’s famously unpredictable auto rickshaws. 1. Need The core question: Who needs this deal more? The stronger the buyer’s need, the more power the seller holds. And the more desperate you are to close the sale, the more power you hand to your buyer. Example: You land in Chennai late at night. You have an early morning meeting, so you want to reach your destination fast. Your need is intense—you’re unlikely to haggle. But if the auto driver is heading home and your destination...