A businessman was awarded as the best in his association across all parameters. Invited to the dais to receive the award and share his wisdom, he greeted the dignitaries and the audience. After accepting the award, he began his speech with this powerful quote: “In business, we either make profits or learn lessons.” He then introduced the 8 Cs —principles every businessman should follow to improve, sustain, and grow their business. He said: “People don’t buy products; they wish to fulfill their needs or solve problems. So let us be competent enough to do it. They want honesty and integrity more than discounts and offers—let us strengthen our character . They want us to keep our commitment . A word is not just a word; it is the seriousness that reflects our commitment in what we do. They want us to be consistent , not erratic or unpredictable. They don’t want to get strangled in confusion or chaos. They want to see their pain as our pain—let’s be compassionate . Remember, out of s...
The Power of 8CS A business run for generations by the same family had grown significantly over the years. Now, the senior businessman who had led the entire group decided it was time to retire. Before stepping down, he gathered his core team—an extended family in every sense—to announce who would play which role going forward. The boardroom hummed with anticipation as the core team took their seats, with the senior businessman himself at the helm. He first called upon Praveen and said, "You will head the entire group." A wave of applause filled the room. The senior added, "To lead a company, you need a person with character , and Praveen is a man of character ." Next, he called upon Naveen and said, "You will handle the entire communication function—the nerve centre of this business—because you possess a clear mind and the ability to articulate your views with precision." Then, he turned to Ravi and said, "You will focus on quality, bec...