Never do the following in sales

Never do the following in sales

Never go with an intention to sell; go with a purpose to understand the customer's needs and pain.

Never propose a solution without summarising the customer's need.

Never prove the customer wrong; reinforce what was done .right by the customer.

Never reveal the price without increasing both the tangible and intangible value of the solution you have offered.

Never talk about the competitors; talk about what problems you can solve.

Never exaggerate; align the facts with the customer's needs.

Never oversell; sell what is relevant to the customer.

Never argue; rephrase your points.

Never negotiate without an alternative thought in your mind

Never close a sale when neither of you are satisfied with the discussion.

Sales is a dialogue to arrive at mutually benefitable point.

M.L.Narendra Kumar

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