Journey of
Prospect to Customer
I am a Prospect who is looking for a
solution, not a product
I am a Prospect who values my money;
hence I look for the values not features
I am a Prospect I look for
intangibles that your tangible product can offer
I am a Prospect I will be persuaded
if I perceive the value in your offer
I am a Prospect who can relate if you
address my needs
I am a Prospect who will share if you
care
I am a Prospect who will trust if you
talk values first
I am Prospect, I will become a
customer if you follow the above list
We will
smoothly reach the destination called customer, if we are guided by the map
called values and travel on the road called Empathy
M.L.
Narendra Kumar
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