The Last Round of
Water
Life is a Journey and every journey is a teacher who has a lesson to teach. This one such lesson I have learnt in my journey of life, while I was traveling between Bangalore to Chennai.
After a fruitful meeting with a client in Bangalore I boarded an innovative but uncomfortable train called -Double Decker, it is truly a double Decker when you sit in the middle seat. This train is loaded with people &pampered with eateries from IRCTC (Indian Railways Catering & Tourism Corporation), being a closed A/C Coach, the aroma of the food enters our nose and tempts our tongue to try the food that is sold. The Catering service has varieties of food items that keeps coming continuously from the start of the journey till the end.
I heard a peculiar sales words used by a catering person who start selling drinking water at the end of the journey by telling “Last round of water” In Tanglish tone and he was repeating it as and when he was passing every seat.
I closely observed his words and had the following insights about communication
·
The phrase last round of water was
communicated so that people can buy it
·
The phrase water will not be sold after this
round was not communicated directly, but the above phrase -last round of
water did imply it
The catering personnel created a demand with the choice of the words he used and we should remember that, sometimes in sales our communication should be built with untold words which has the power to convert the implied needs to explicit needs
Once I got down from the train and started walking to hire an auto, I saw a water lorry that was speeding on the road and recollected the words “ last round of water”, yes, what he meant was right, the world is heading towards the last round of water, it’s time to realize the fact & be wise in saving every drop of water
In the journey of
life, there are many thirst-quenching moments
M.L. Narendra
Kumar
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