Retention
is Better than Argument
You might win the argument when you argue with a
customer, but you will lose the customer. If you lose the argument, you will
still retain the customer.
In a customer relationship, it doesn't matter if you
lose the argument, but you will still do business with the customer.
Your efforts in retaining the customer should be
more than trying to prove the customer wrong because acquiring a new customer
is much more expensive than retaining the customer.
Arguments are inevitable, but how you handle them
without losing the customer is an art where the heart should take the front
seat, and the brain should take some rest.
M.L.Narendra
Kumar
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