Nurturing your Prospect

Nurturing your Prospect

In business, prospects are like seeds; once you get them, you must keep nurturing them to ensure they become like fruit-bearing trees. There is no point in adding too many prospects to the list; if you don’t nurture the existing prospects, it is like adding new seeds every day without nurturing the old, and those seeds will not grow and produce the desired result.

Nurturing a prospect should be process-driven; not every meeting should be oriented towards selling; it should be relationship building, understanding their challenges, adding value to their business and trust building.

Once the prospects feel you are there to serve them, they will open their mind to understand your offering.

Evaluate your nurturing process and, if required, rework it to build your business.

M.L. Narendra Kumar

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