Sales Insight from a Vegetable Vendor
I was waiting for my turn to draw money from an ATM;
it was the beginning of the month, so there was a queue. While waiting, I saw a
young vegetable vendor selling a small quantity of vegetables packed in carry
bags, and many ladies stood for their turn to buy their choice of vegetables.
These are some of the facts I witnessed
while in the queue.
The selection of day:
Since it was the beginning of the month, people had cash to dispense, and the
young vegetable vendor was right in choosing the right day to sell.
Insight-1-
In sales, timing matters; we should be aware of our customers' profiles, their
flow of income, what they will buy and when they will buy.
The selection of Place-
The young vegetable vendor selected a place near the ATM, which was also closer
to a nearby export garment unit. He understood his target audience would draw
their salary from the nearby ATM, and they would find it easy to shop from him,
who was on their doorstep.
Insight-2-
In sales, place matters; we should know where our customers hang around and
what they want to buy at their doorstep.
Season Matters-
Since Puratasi* month is auspicious, and there was demand for specific
vegetables, the young vegetable vendor was mindful of the vegetables he sold.
Insight-3- In sales, we should be aware of the
culture and the tradition to know what and when we should sell.
Quantity matters-
The young man was aware of his customers' purchase power and, hence, packed it
in small carry bags, which were pocket-friendly and easy to carry.
Insight-4-In:
In sales, we should know our customers' purchase power, quantity preference,
and package preference; this will help us source the correct quantity and pack
it at the customer's convenience.
In nutshell
· Timing
matters
· Season
matters.
· Product
matters
· Quantity
matters
· Place
matters
Market and customers should be studied regularly to
meet the requirements effectively.
*Puratasi Masam is of great importance as it
is believed that Lord Venkateswara Lord Vishnu devotees consider this the ideal
month to thank Lord Vishnu for preserving the Universe at the end of Kali Yuga.
All the Saturdays of this month are treated as holy
days, and Devotees gather in large numbers at Lord Vishnu temples, and special
prayers are offered. A pooja is done on Saturdays, and various vegetables are
cooked and served.
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