Ground Water, Water tank, Water booster pump and Sales Sales is not just about building relationships; it also involves making new contacts. It's crucial to focus on retaining existing customers and acquiring new ones. Here's an analogy to illustrate this point: Imagine a landlord who noticed it was taking longer to fill the water tank and sought help from a plumber. After a thorough inspection, the plumber explained that the groundwater level had decreased due to an increase in the number of households. To address the issue, the plumber recommended digging deeper to access more water and installing a water booster pump to accelerate the water flow. The landlord agreed, and after the improvements were made, the water flow significantly increased. This story can be likened to the world of sales. The groundwater represents the database of potential contacts. If the database is limited, reaching out to new prospects becomes challenging, leading to a heavy reliance on exist