Transactional
Call Vs Transformational Call
A sales call can often be a simple
transaction where we discuss our products and wait for the customer to decide
if they need them. This type of sales call is known as a transactional call.
In contrast, when we focus on
developing rapport, building trust, and engaging in discussions about the prospect's
pain points and challenges, we can propose solutions that truly match their
needs. This approach is referred to as a transformational call. Every
transformation typically leads to a fruitful transaction, which can evolve into
repeat business and a testament to transforming many prospects into loyal
customers.
Consider whether your approach is
transactional or transformational. If it is transactional, you may find
yourself running from pillar to post to acquire business, but if it is
transformational, new opportunities will open up for you.
M.L.
Narendra Kumar
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