What is your Run rate?

What is your Run rate?

A good salesman begins the day by asking how many more sales he needs to achieve, like a batsman chasing runs in a cricket match. By asking this question, he can determine how quickly he needs to push his efforts and the target run rate.

Similarly, a salesman should steer conversations toward sales opportunities when approaching the market. Just as a batsman looks for gaps in the field to score quick runs, a salesman should seek out potential customers who have not yet been reached to secure quick sales. Furthermore, just as a batsman aims to turn a single run into two, a good salesman should look for ways to increase the quantity of their sales.

A batsman knows that as the overs decrease, they must ramp up their efforts to hit fours and sixes. In the same way, a salesperson realises that as the month comes to an end, they should focus on accounts where significant sales can be made.

As we approach the end of the last quarter, let us draw inspiration from the best one-day cricket matches we have ever witnessed and make our efforts count.

M.L. Narendra Kumar

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