Understanding Customers

Understanding Customers

All of us are customers. I typed this article on an HP laptop using MS Office Word. I corrected it using Grammarly before sending it through my OnePlus mobile using Hathway Broadband. The purpose of this article is to address entrepreneurs who keep asking me how to understand the customer better. The answer is to ask the customer in you about what makes you buy and stay loyal to a brand. You might get some insights into buying behaviour.

As Entrepreneurs, ask your fellow entrepreneurs why people buy and what motivates them to be loyal to a brand. This will provide many ideas about the buying process. Also, ask them to define good customer service, and you'll open a Pandora's box of thoughts. The more we try to understand the customer, our business will refine. Business is not just about selling; it's about solving problems and satisfying customers' needs.

Let's consider a major challenge faced by retailers: tough competition from online stores, leading to decreased walk-ins and sales. As entrepreneurs, we should talk to our existing customers to understand what brings them to the store. Their input will be valuable for positioning the store to attract prospects with similar behaviours.

To summarise how to understand the customer:

ü Ask the customer inside you

ü Ask your fellow entrepreneur

ü Ask your customers what they are expecting

These small activities will help you stay innovative in your business.

M.L. Narendra Kumar

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