Pressure vs. Passion in Sales In the modern workplace, particularly in sales, the term "pressure" is frequently mentioned, often accompanied by a sense of dread. Sales professionals usually grapple with the weight of sales targets, believing these expectations are unrealistic. This pressure can make many individuals disillusioned, prompting some to leave their current jobs in search of a more favourable environment. However, they often face similar challenges in their new roles, as the high demands of sales are an everyday reality across the industry. To navigate this challenging landscape, it is crucial to understand the role of sales targets in our professional lives. Just as a journey lacks purpose without a destination, a sales career can feel aimless without clear targets to aim for. These objectives provide focus and a roadmap for our future success. Instead of perceiving sales pressure as a burden, we can reframe it as a challenge—a thrilling game that calls for