Introduction to Influencing Quadrant-Part-6- Would-Be Influencers

Introduction to Influencing Quadrant-Part-6- Would-Be Influencers

Would-Be Influencers use some facts and some emotions, but their choice of words often lacks the power to engage either the logical or the emotional side.

Example: A Would-Be Influencer says: "Helmets prevent deaths, and your family is waiting for you."

Core Challenge: Their communication is "good enough" but not memorable or influential. They use the right ingredients but mix them weakly.

Improvement Goal: Amplify and integrate. Turn the volume up on both appeals and learn to weave them together seamlessly.

Actionable Strategies: The "And, Therefore" Bridge: Eliminate weak connections. Instead of "We need a new campaign... it should be emotional," use "Our sales are declining in the youth market, and therefore we need a campaign that leverages nostalgia to connect with their core memories."

Powerful Language: Swap generic words for more powerful ones. Instead of "good results," say "proven success" or "transformative outcomes." Instead of "sad story," say "heart-wrenching situation that demands our action."

Practice the "Influencer's Paragraph": Force yourself to write or articulate one paragraph that contains one emotional appeal, one logical data point, and one element of credibility (Ethos).

Example Evolution: Before: "The project is going well. The team is happy, and we're on budget. We should think about the next phase."

After (Improved): "The project is a resounding success—we're 10% under budget and the team's morale is the highest I've seen, which is a testament to their hard work (Emotion + Credibility). Therefore, to capitalise on this momentum, I propose we formally approve Phase Two next week. Market analysis shows a narrow window of opportunity, and moving now could increase our projected revenue by 15% (Logic)."

M.L.Narendra Kumar

Comments

Less than a Minute Life Lesson-2410 Promotion and Character

Less than a Minute Life Lesson-2410 Promotion and Character Promotion is a form of recognition for your competency and character. However, the people below you will relate to you more for your character than your competency. M.L. Narendra Kumar Director Instivate Learning Solutions PVT LTD www.instivatelearning.in

The Modes of Persuasion The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, logos, and the less-used Kairos & telos The above model has been used by Advertisement agencies to grab the attention of the viewers and finally bring them to the purchase desk or use the cart in shopping sites. If we carefully examine the model, it has a sound application in running an effective training program too. Part-1-Ethos Application of the model in training program Ethos- Trainer Introduction There are organization where trainer and his credibility are introduced, but there are occasions where trainer does a self-intro and starts the program. In such occasions, we can request the client to handover a copy our profile to the participants along with course material. This will help the participants to know more about the trainer It is always bett...

onlymotivators

Search This Blog