Daily
Sales Report as a Tool for Self-Development
Daily Sales Report in short is called
DSR, it is the tool to measure and evaluate the Salesman's efforts. Today, many
organizations are finding it difficult to get the DSR in time as well get it
filled as per the prescribed format.
What is the reason behind the above
stated problem?
There can be many reasons, here are
few of my findings
·
The quality of manpower joining sales
force is not up to the mark.
·
The willingness to take
responsibility of one’s action is reduced
·
The ability to articulate one’s
activities is reduced due to over usage of short forms of written communication
like SMS
·
Willingness to see report as
part of their work is missing and there are many company specific issues.
Is there anything we can do to
motivate the sales force to submit the reports on time?
If there
is a problem, there is a solution
During one my Session for a sales
force, we encountered the same problem related to DSR and these are the
thoughts I shared to motivate the sales force.
·
DSR is not only a report, it is a
reflection of one's efforts.
·
DSR with poor sales data does not
mean, you are a non-performer, it means you are hard working
·
DSR helps you to understand the power
of Investing time on yourself & enables you to introspect yourself on a
daily basis
·
DSR motivates you to stay focused on
your targets
·
DSR helps you to develop a routine,
that helps you to devote your time on a daily basis for your Self-
Development
·
DSR helps the company to understand
the ground reality better and helps in Developing effective marketing
strategies that will help you to achieve your targets
·
Finally, DSR is a proof of your
efforts irrespective of whether you achieved your numbers are not.
If you would like to motivate your
team to increase their willingness to write their DSR, contact us to run an
effective intervention on making DSR as a habit
M.L. Narendra Kumar
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