The Modes of Persuasion The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, logos, and the less-used Kairos & telos The above model has been used by Advertisement agencies to grab the attention of the viewers and finally bring them to the purchase desk or use the cart in shopping sites. If we carefully examine the model, it has a sound application in running an effective training program too. Part-1-Ethos Application of the model in training program Ethos- Trainer Introduction There are organization where trainer and his credibility are introduced, but there are occasions where trainer does a self-intro and starts the program. In such occasions, we can request the client to handover a copy our profile to the participants along with course material. This will help the participants to know more about the trainer It is always bett...
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