The Biscuit Lesson

 The Biscuit Lesson

What a Small Cracker Teaches Us About Surviving Tough Times

I came across a phrase recently that stopped me mid-scroll:

"Biscuit companies don't make noise when the economy is bad. They just remove a piece."

Think about it. When costs rise and margins shrink, biscuit manufacturers don't hold press conferences. They don't write emotional letters to customers. They simply—quietly—remove one biscuit from the pack. Same price. Same wrapper. Just one less piece.

Some call it strategy. Some call it out-of-the-box thinking. Others call it unethical.

But that is not what this article is about. A Different Kind of Lesson

The real insight here is not about corporate tactics. It is about us.

When the economy is bad, it means financial constraint arrives at our door too. The same pressure biscuit companies feel—we feel it in our wallets, our bank accounts, our monthly budgets.

So, what if we applied the same principle to ourselves?

The "Remove One" Rule.

·       Remove one credit card from your wallet.

·       Remove one subscription from your OTT list.

·       Remove one outing from your weekly plans.

·       Remove one peg. One pint. One impulse purchase.

Just remove one thing. Quietly. Deliberately. Without drama.

Small Cuts, Big Protection

Nobody notices when a biscuit pack loses one piece. And honestly? Nobody will notice when you skip one night out or cancel one streaming service.

But you will notice. At the end of the month. At the end of the year. When the tough times you anticipated arrive—and you are ready for them.

Because here is the truth no one tells you: It is not about depriving yourself. It is about protecting yourself.

Tough Times, Tough People

There is a quote by Robert Schuller that fits perfectly here:

"Tough times never last, but tough people do."

And toughness is not about gritting your teeth through disaster. It is about the small choices you make long before the disaster comes.

The choice to remove one thing today so you don't lose everything tomorrow.

 

The Challenge

So here is a simple question:

What is one expense you can remove—starting this week?

Not forever. Just for now. Just to build the muscle. Just to prove to yourself that you can.

Be tough on your spending today, so you don't have to be tough on yourself tomorrow.

Because like that biscuit pack, your life will still look full. Still feel whole. You will just be a little lighter. A little leaner. A little more ready for whatever comes next.

M.L.Narendra Kumar