Death and Rebirth of a Sales man Part-4 Reason-4- Technology : Technology has changed the landscape of sales function, today it is the apps that enables the customer to interact and buy through online and hence salesman's job is reduced to order taker or a delivery boys’ role. Solution-4-Change of roles: Initially customers can be acquired through online platform, but they can be served through personal interaction, this will not only enable customer feedback, it will also help in cross selling, upselling and renewals M.L. Narendra Kumar