Cross
Selling Story from an Eatery
While I was walking down the street,
I noticed a small eatery, which was selling packed Vegetarian food. The outlet
was small and hence they restricted to parcels, they did have a good patron,
despite of not having a dining facility.
One afternoon, when I crossed
the outlet, I saw some cloth bags hanging in the same outlet, I was surprised
to see an unrelated product in an Eatery.
Later I understood that, since the
plastic was banned, the eatery joint refused to give parcels in plastic cover.
He also started selling the cloth bag to his customers by encouraging them to
carry their own bag.Either he would have stitched the bag by himself or would have bought it, but the idea of cross-selling the bag, idea of educating the customer to avoid plastic and use their own bag is commendable from a small eatery joint.
There are many such stories in unorganized sectors and Unbranded businesses, let's pay attention to what is happening around us to empower within us.
M. L. Narendra
Kumar
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