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Death and Rebirth of a Sales man Part-3

Reason-3- Not perceived as an Intellectual job
In the past customer was dependent on the salesman for information and explanation, but today customers are well informed and they acquire the knowledge through internet and do their analysis by themselves. Hence the role of salesman is less in buying cycle. This shift has reduced the need for a smart salesman and hence youngsters don't see any value.


Solution-3-Change in usage of sales professionals: We need to accept the fact that certain sales function is faded and becoming obsolete. Industries which demands meeting intellectual customers should hire smart candidate and train in him on skills and knowledge required in matching with intellectual needs.

Organisation should promote career path to attract such talent and develop process to acquire and delight such customers, this will satisfy both the customers and the sales person

M.L. Narendra Kumar




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