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The Modes of Persuasion-Part-4

Part-4-Telos

Telos is connecting with the purpose in a persuasive speech or a training. As Trainers we should understand the purpose of learning and connect the content to the purpose. There are situations, where the learner might not be clear with the purpose, in such case we should make them realise the purpose of what they are learning.

Telos should be supported with logical facts and it should also appeal to the emotional side of the brain.

In 2005 I used to conduct training programs for a Private bank, where we had participants who were seniors by age, they were a part of Tamil Nadu based private bank later acquired by my client. Those seniors were regularly sent to various behavioural programs and skill building programs.

I was delivering a presentation skills program for those seniors and few them said it was not required for them because they felt they are too old and few them were in the retiring age too. After listening to such comments, I was giving a sound thought on how do I sustain the interest for the next two days

When we were sitting for dinner, I asked few seniors what was their retirement plan and few of them gave their answers but remaining participants, said they are yet to decide. I just bounced an idea of teaching and I asked them how many of you would like to share your banking knowledge to students and few said yes.

I connected the need for presentation skills and their post retirement teaching plan, this helped them to find a purpose for learning the presentation skills



For some participants training is a relaxation, as a trainer we should establish the purpose of what they are going to learn.

M.L. Narendra Kumar


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