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The Modes of Persuasion -Part-2

Part-2-Logos-Logos- Clarity and Facts

The content should be clear, factual and it should appeal to the logical side of the brain too. Usage of Logos is important while are proving a point. For ex- If we are emphasising the need to set high performance standards, we should logically appeal with facts and real time stories of people who belong to the participants same profile, who has achieved in their career. While debriefing an activity, we should logically prove how a particular action would have fetched the result.

Let's remember, we will have participants who might think critically, hence presenting logical thoughts is important to gain their participation.

An example of how to present the facts to appeal to the logical thinkers 



M.L. Narendra Kumar






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