Business Contact Quadrant Analysis-Part 2

 Business Contact Quadrant Analysis-Part 2

Analysis of the Quadrants

Newbie (Low Contacts / Low Business): This is the entry point. The focus here is foundational—building a brand and starting the engine of outreach.

What should be done: The objective is to create visibility through credibility.

As a new businessperson, you should start associating yourself with forums, chapters, networks, and other platforms where you can find your potential customers. Make it a point to add one new contact regularly, depending on your business needs.

Start nurturing each contact with educational content that helps improve their business, rather than sharing flyers or offers.

Example:

If you run a roofing solutions company, share educational content on how to maintain roofs for each season.

If you run a diet food business, share one diet tip for maintaining health during peak summer.

Prove you care first, win their trust, and get invited to a discussion rather than calling to ask for an appointment. Though it is a slow process, it is a steady one.

High Net Worth (Low Contacts / High Business): These individuals operate in high-efficiency or niche markets. They don't need a crowd because their few connections are incredibly lucrative.

What should be done: The objective is to retain contacts by offering high-value products and services, while also identifying a few more as backups to ensure business doesn't suffer from the loss of contacts due to situations beyond your control.

Staying in touch is important, but it should not come across as a follow-up call or an attempt to seek more business. Instead, it should reinforce the trust that you are there for them in times of crisis or challenge.

Example:
If you run a social media marketing company serving a few clients, you should continuously study your clients' business issues, government policy changes, the competition, and more, and then develop content to educate or discuss during your visits. It is better to ask whether market conditions are affecting them and to develop a solution that adds value to their social media promotions.