Out of Sight, But Should They Be Out of Mind?

 Out of Sight, But Should They Be Out of Mind?

We’ve all heard the saying: out of sight, out of mind. It’s a phrase that pops up everywhere—in business, in daily life, and even in the way we handle relationships.

Take Kellogg’s, for example. When the brand first launched in India, it was everywhere. On retail shelves, on billboards, in TV commercials, and in newspaper ads. What was once a very American breakfast idea gradually became a regular item on Indian grocery lists. Today, it’s a wholesome breakfast choice that fits many urban Indian households.

How did that happen? The company first captured our mindshare. Once they had our attention, they earned a spot on our shopping lists. And for some, thanks to quality and service, they’ve even found a place in our hearts.

Now, let’s draw a parallel—to our personal lives.

What if we applied the same principle to the people who truly matter? Staying in touch with childhood friends, old neighbours, or college buddies brings a unique sense of comfort and courage. Yet, without realizing it, we often let those connections fade.

So, here’s a small challenge:

Make a list of friends you’ve slowly lost touch with. Start searching for their contact details. Once you find them, reconnect in a way that works for both of you—a quick text, a call, a shared memory. Make it a point to greet them on birthdays or holidays. Turn it into a simple routine.

Over time, you’ll revive the bond. And that revived relationship could become a lifeline during tough times—helping with advice, support, job leads, or just a kind word. When we stay connected as a community, our “relationship accounts” fill up with love, kindness, empathy, and trust.

So ask yourself: from whom are you out of sight, out of mind right now? If that person matters to you, don’t wait. Reach out. Rebuild the bridge. And give yourself the gift of old memories made new again.

M.L. Narendra Kumar