Achieving
your Sales Target
The term "target" can often feel
like a source of pressure during sales meetings. However, it's essential to recognise
that, just like some organs can't function properly without pressure, and water
doesn't flow from our taps, we often can't expect great performance without
experiencing pressure.
Let’s explore how to handle this
pressure in
Unit 1 - Handling Pressure and Unit 2 - How to Be
Target-Oriented.
Unit 1 - Handling Pressure
Before effectively managing pressure, we should
understand the three key factors involved: the organisation, the Manager, and
yourself.
Understanding the Organisation
An organisation that has invested money naturally
expects to see a return on that investment, including anticipated profits.
Consequently, organizations set targets for sales teams to achieve. Accepting
this reality will help you understand where the pressure originates.
Understanding the Manager
A manager represents the organisation and is focused
on helping it reach its targets. Therefore, discussions with your manager will
likely centre on targets and performance.
Understanding Yourself
Reflect on your perception of targets. Are you
viewing them as pressure or a challenge to prove your capabilities?
Understanding the reasons behind the pressure and its significance can shift
your attitude towards it.
Unit 2 - How to Be Target-Oriented
Connect with the Bigger Picture
Recognise how achieving your targets will positively
impact the organisation and what you stand to gain from accomplishing them.
Define Your Financial Needs
Before working towards your target, determine your
financial requirements and calculate the incentives you need to meet those
needs.
Break Down Targets into Smaller Chunks
Transform your yearly target into monthly goals,
then break those down into weekly and daily targets.
Focus on Daily Targets
At the beginning of each day, set clear targets and
plan how to accomplish them.
Interim Review
Review your performance at the halfway point of your
day and ask yourself if you are on track to meet your daily target.
Close the Day
Check whether you have achieved your target. If you
have, take a moment to acknowledge your success. If not, carry the target
forward to the next day. Remember that the more you postpone targets, the more
pressure you'll face in the coming months, so strive to achieve your targets
daily.
After Achieving the Day's Target
Sometimes, you may accomplish your target before the
end of the day. However, don’t close out your day early. Continue to push for
more, which may help reduce future pressure.
Aligning your daily activities with your targets can
enhance productivity and engagement. Working towards targets fosters a
goal-oriented lifestyle, which helps you stay focused and provides a sense of
accomplishment.
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